Fall 2017
BA 5322: Technology Commercialization
Instructor: Dr. Ron Mitchell

Welcome to BA 5322: STEM MBA - Technology Commercialization, Fall, 2017

- Below you will find access to course materials and other resources that are designed to rapidly enhance your expertise in specific skill areas.

- Please download the documents as you need them; and please also let me know if you have any comments, questions, or suggestions.

(PLEASE NOTE: I am providing this website to (hopefully) speed up your access to class resources; and also to make it possible for you to have access to these resources for a longer period of time beyond the conclusion of this class, than is presently allowed by the current TTU Class website retention policy. Please let me know if I may further help in making effective access to course materials possible for you.)

A. Course Documents:

  • Course Syllabus

  • Student Learning Objective Priorities

    MediaSite recordings of every class. Access these in 6 steps:

    1. Go to http://gradmedia.ba.ttu.edu.
    2. Enter your eRaider credentials.
    3. On the left-hand side, select Current Classes (2017_FALL).
    4. Select BA 5322
    5. Select the Section 001 Folder.
    6. This will bring you to the recorded presentations, separated by the recorded dates.

    B. Additional Class Resources

  • Dr. Mitchell's Notes on Dry-Run Presentations 11-30-17

  • Dr. Mitchell's Notes on Preview Presentations 11-28-17

  • Dr. Mitchell's Notes on 1st Two.ppt Presentations 11-07-17

  • Dr. Mitchell's Notes on Last Two .ppt Presentations 11-09-17

  • Dr. Mitchell's Notes on Financial Section Excel and .ppt Presentations 11-14-17

  • Business Model Canvas with Explanations

  • Business Model Canvas Creation: Data Entry Template

  • Living Case Note Taking Blank Format

  • Business Plan Boilerplate: One model of a business plan for use to cut and paste

  • Business Plan Development Guide: Your Resource Guide for preparing a business plan

  • Diagram of the stage and gate commercialization technique

  • The Stakeholder Salience Article Resource Reading for those who are interested

  • The NVT Rating Form

    Financial Projections Template #1 and Sample .ppts and Exec Summaries from the 1990s:

  • "Financial Projections Template"


    Expanded Executive Summaries:

    My Computer.com

    PowerPoint Presentations:

    My Computer.com

    C. Specific Class Resources:

    Class 1: (Discussion only)

    Class 2:

  • Class 2 Reading: MM Chapter 1-Searching

  • Class 2: PowerPoint Presentation on Commercializing (monetizing)

  • Class 2 Reading: "Unleash Ideas" for possible Class 2 Quiz

  • (Optional) Reading on Intellectual Property (IP)

    Class 3:

  • Class 3 Reading: (Repeat) MM Chapter 1-Searching

  • Repeat: "Unleash Ideas"

  • Class 3: PowerPoint Presentation on Product Concepts and UNRELATED NOVELTY

    Class 4:

  • Class 4: PowerPoint Presentation

  • Class 4 Reading: MM Chapter 2-Screening Venture Opportunities (Don't forget VAS Workbook pp. 1-38 also)

  • Access to NVT e-coaching Lectures:

    e-Lecture 1 - Innovation

    e-Lecture 2 - Value

    e-Lecture 3 - Persistence

    e-Lecture 4 - Scarcity

    e-Lecture 5 - Non-appropriability

    e-Lecture 6 - Flexibility

    NVT e-coaching Lecture OVERHEADS (as they appear in the videos):
    e-Lecture 1: Innovation
    e-Lecture 2: Value
    e-Lecture 3: Persistence
    e-Lecture 4: Scarcity
    e-Lecture 5: Non appropriability
    e-Lecture 6: Flexibility

  • Access the NVT Website

  • (Optional) Journal article reporting NVT effectiveness

    Class 6:

  • Class 6 Reading: MM Chapter 3-Planning/Financing

    Class 7:

  • Class 7 PowerPoint - Guided Tour of the PPM

  • "Example PPM"

  • "Example Operating Agreement"

  • "Background information on Reg D, PPM's etc."

    Class 10:

  • Class 10 Reading: MM Chapter 4-Setup

    Class 12:

  • Class 12 Reading: MM Chapter 5-Startup


    1. Mitchell, R.K. (1996). Oral history and expert scripts: Demystifying the entrepreneurial experience. Journal of Management History, 2(3), 50-67

    2. Mitchell, R.K., Smith, J.B., Seawright, K.W., Morse, E.A. (2000). Cross-cultural cognitions and the venture creation decision. Academy of Management Journal 43(5) October, 2000: 974-993

    3. Mitchell, R. K. (2003). A transaction cognition theory of global entrepreneurship. In J.A. Katz and D. Shepherd, Cognitive Approaches to Entrepreneurship Research. In JAI Press: Advances in Entrepreneurship, Firm Emergence and Growth, Vol. 6: 183 - 231

    4. Mitchell, R. K., Morse, E. A., Sharma, P. (2003). The transacting cognitions of non-family employees in the family business setting. Journal of Business Venturing 18(4): 533 - 551

    5. Mitchell, J. R., Friga, P. N., Mitchell, R. K. (2005). Untangling the intuition mess: Intuition as a construct in entrepreneurial cognition research. Entrepreneurship Theory & Practice 30 (November): 653-679

    6. Mitchell, R. K., Busenitz, L., Bird, B., Gaglio, C. M., McMullen, J., Morse, E., Smith, B. (Pre-publication version) The central question in entrepreneurial cognition research 2007. Entrepreneurship Theory & Practice, (January 2007): 1-27

    7. Mitchell, R. K., Mitchell, J. R. Smith, J. B. (2008). Inside opportunity formation: Enterprise failure, cognition, and the creation of opportunities . Strategic Entrepreneurship Journal, 2: 225-242

    8. Smith, J. B., Mitchell, J. R., Mitchell, R. K. (July 2009). Transaction commitment and entrepreneurial cognition: Cross level theory development and implications. Entrepreneurship Theory & Practice, July 2009, Vol. 33-34: 815-844

    9. Seawright, K. W., Smith, I., Mitchell, R. K., McClendon, R. J. (2011). (Pre-publication version. Published online 2011, forthcoming in print May, 2013). Exploring entrepreneurial cognition in franchisees: A knowledge-structure approach . Entrepreneurship Theory & Practice,

    10. Mitchell, Smith, Stamp, & Carlson (forthcoming 2014). (Pre-publication version). Organizing creativity: Lessons from the Eureka! Ranch experience. Oxford Handbook on Organizational Creativity,


  • "Example PPM"
  • "Example Operating Agreement"
  • "Background information on Reg D, PPM's etc."